![]() ![]() JAMstack and SSGs can leverage a headless CMS in the process, for querying content at compile time. With SSGs, like Gatsby Hugo or Jekyll, developers can compile a static site and deploy the static assets to delivery servers. JAMstack has introduced the concept of Javascript and APIs to help with the creation and editing of modern, static websites and web apps. In the modern development world, the old way of building static sites isn’t sufficient for the dynamic needs of today. This limits the ability for enterprises to use omnichannel marketing strategies. No Omnichannel Support: with a static website, the content your marketing team creates is not easy to reuse across digital channels or touch points because it’s highly coupled with the webpages. ![]() Therefore, with static sites, there’s virtually no personalization options. This means website content cannot be tailored to specific visitors. Static sites don’t leverage content repositories in real-time to target content. No Dynamic Content: the main issue with static websites for digital marketing teams is the lack of real-time content. These lack of marketing features include: The main drawbacks for static websites are their lack of dynamic content and digital experiences across multiple touchpoints. This reduced project scope leads to cheaper development costs and less monthly hosting expenses in the long run. There’s no need to build a massive backend infrastructure with servers to process API calls and database queries on the fly. ![]() Not only does this reduce the initial load times, but these factors make static sites faster when navigating between pages as well.Ĭheaper: most static websites are easier for developers to build and maintain, and that makes them less expensive for enterprises. With static files stored on a globally-distributed CDN, load times are drastically reduced because static assets are easy to cache and there’s no database communication required. And website performance is crucial because 47% of users expect a website to load in two seconds or less. Performance: the greatest advantage of static websites is that they generally have better performance than dynamic websites. While static websites may be an older site model, there are still many advantages to building modern static websites. With static websites, however, every user will experience nearly the same thing on each visit until developers update the source code. These pages consist of HTML, CSS, static assets like image, and basic JavaScript code. What Are Static Sites?Ī static website relies primarily on pre-rendered web pages that are kept on a server or content delivery network (CDN) and ready for browsers to consume immediately. After all, most enterprises leverage a mix of both static and dynamic sites and apps. Let’s take a closer look at static and dynamic websites, and why there’s a better solution that brings together the advantages of both. That’s why technologies such as JAMstack and static site generators (SSGs) have become so popular. In recent years, with the growth of mobile and tablet internet browsing, however, many developers find there are benefits and drawbacks to both static and dynamic websites. With the modern technologies available today - from frontend frameworks like React and Vue.js to backend databases and CMSs - many websites are now dynamic. ![]() Back when the internet first became popular, websites were static because the technology only supported plain HTML, CSS, and basic assets like images. ![]()
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